Saturday, April 16, 2011

Taking a Strong Brand Name from Static to Dynamic: Marc Bolland leader and Savior of Marks & Spencer

Marks and Spencer (M&S) is a British based retailer that is the holding company of Marks & Spencer Group (M&S Group). This company is currently the largest clothing retailer in the UK, and has held an outstanding reputation for throughout most of its 125 years of service. They offer stylish, high quality, great value clothing and home products, as well as outstanding quality foods, responsibly sourced from more than 2,000 suppliers globally.

The Marks & Spencer brand name is one of their most valuable assets because of its strong impact on customers and its innate association with high-quality and value. The success of Marks & Spencer has not come to pass without organizational issues that have since been resolved and ultimately contributed to today’s success of the company. Today, Marks & Spencer is under control of its new CEO, Marc Bolland. The company surpasses the point of societal legitimacy to an obvious extent shown by their efforts in becoming a leader in their industry through an established organizational culture and high values place that are built on socially responsible initiatives.

Marc Bolland has taken this company from a stagnant position and pulled it back into a competitive atmosphere with decisions that are critical to future of the company. Considering the company suffered a near-fatal mistake in the past having to do with the internal organization and meeting fundamental objectives, the company has capitalized on their mistakes and used them to transform in a way that exemplifies societal and economical strategic CSR standards. Marks & Spencer has undergone organizational modifications that have produced standard operational changes for the good of both their business and the organizational society. The company website displays every imaginable report needed for stakeholders of all kind and convey a high standard of transparency; a measure that is essential to sustainable CSR efforts.

The leadership abilities that Marc Bolland uses for Marks & Spencer has a penetrating effect on the company; it delves into the deepest and most meticulous points of the organization that refine and reinvigorate the M&S brand name. Marks & Spencer has already executed an array of different methods in their implementation of CSR that has already shown clear evidence of positive effects on its societal environment and to M&S itself from an economic perspective. The introduction and process of Plan A has been paramount to working with existing societal factors that exist external to the firm; these opportunities on a societal dimension have been analyzed and utilized by the company in a method that will help the company become sustainable into future operations.

Works Cited:

MarksandSpencer.com. Retrieved from http://www.marksandspencer.com/.

Written by: Michael Magaruh with inspiration from The Big Bang Bloggers

4 comments:

  1. Transparency is a great way to gain trust from your customers/investors. I think that is such an important part of business ethics right now since so many people are losing trust in big businesses. It seems like Marks &Spencer is making great changes and on their way to success.

    -Team 4
    Kelsey Van Gieson

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  2. It seems that Marks and Spencer really understand what it takes to run a company. they really know how to improve their mistakes and fix them so that they don't happen again. They are able to resolve their organizational problems and improve them frequently to prevent the company from sinking. It also takes a good leader for a company to succeed after it has had something negative happen to them. Marks and Spencer is one of those companies that knows how to prevent the worst from happening.

    -Brian Cullum team 7

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  3. True leaders shine in the face of adversity. One important characteristic of great leaders is their ability to learn from the past. Great leaders do not give up when the odds are against them. Your post shows that Marc has staying power. It takes a leader, not a manager, to shred the stigmas associated with failure in the past. Whether an executive was the cause of the failure or brought in afterwards to do damage control, leaders need to assure the public that its worries are unwarranted. Transparency, as stated above, is critical to a successful CSR campaign. If people can see what is going on, they are more likely to embrace the company’s genuine behavior.

    Regards,
    Jarek Palmer

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  4. I feel many of the most successful businesses and leaders today have gone through some rough times. Similiarly you explained that Marks and Spencer made a vital internal mistake that was costly in the short run, but turned out to be beneficial to the organizations long term success. Most well-known companies today didn't get to where they are without any mistakes. However, the big difference maker is if the organizations are able to capitalize and learn from their mistakes. It was good to hear that Marc Bolland was able to use the companies mistake as a learning tool and ultimately get the organization through a rough time. It is important for leaders to possess this personality trait to help the organization persevere through times of struggle.

    Jason Dangles

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